ABOUT CULTURE MEDIA
BUILT BY OPERATORS
Not a media agency. Not an influencer house. A full-stack commerce engine built from the ground up — by someone who had to build it themselves.
17
Owned Social Channels
3 YEARS
To 16B Views
200M+
Monthly Engagements
the founder
During COVID, Alex turned his parents' basement into a Facebook Marketplace drive-through. Then he took it to the street — selling Jordans out of the back of his Jeep Wrangler in casino parking lots across South Philly. No storefront, no access, no shortcuts. Just a founder moving product the old-fashioned way: 2.2 million+ units sold live since 2020, one drive at a time.
That hustle became a system. Alex scaled Culture Media into a live shopping engine that now sells across four live-selling platforms, fueled by creative, one-of-one marketing that reaches more than 6 million followers. The model is simple and relentless: media attention up top, stacking down into a live shopping machine that converts audience into sales — every single day.
2.2M+
UNITS SOLD LIVE SINCE 2020
4+
LIVE-SELLING PLATFORMS
6M+
FOLLOWERS REACHED
25
SHOWS UNDER ONE ROOF (2027)
300–500M
MONTHLY LIVE SHOPPERS
Now he's building the ceiling higher than anyone in the space. In 2027, Alex plans to open the largest recorded live shopping hub ever built — 25 liveselling shows running simultaneously under one roof, moving 10+ product categories to buyers in countless countries around the world. Culture Media's owned live shopping channels put brands in front of 300–500 million monthly live shoppers, and Alex is actively building two kinds of relationships to feed it: top product and sales partners who can supply an ever-growing demand, and strategic marketing partners who want to capture that audience at scale.
Today, Culture Media stands as a recognized name in live commerce and sports media — driven by Alex's ability to build enduring partnerships, galvanize communities, and out-work the room. He didn't wait for access. He built the audience, and the machine that sells to it.
THE AMPLIFICATION LAYER
EVERY DROP IS BACKED BY THE NETWORK
380+ vetted creators don't just promote drops — they host them, react to them, and
drive traffic to them in real time. That's not influencer marketing. That's a
coordinated sales force.
OWNED REACH
Audiences we built, not rented. The asset doesn't expire when a campaign ends.
FULL-STACK EXECUTION
Content, commerce, logistics, creators — every function in-house.
CULTURE FIRST
We move with the audience, not at them. The product follows the story.
The Evolution
THE TEAM
THE OPERATORS BEHIND THE ENGINE
Every function in-house. No outsourced fluff. Content, commerce, logistics, creator management — all under one roof.
Alex Lotier
CEO
Markar Krikorian
CFO
Dustin O'Halloran
Director
Josh Weinfeld
Director
Vin Infante
Advisor
Alan Vinogradov
Advisor
Patrick Susemihl
Advisor
Brandon Graham
Advisor
Mike Axman
Advisor
Jake Fleshner
Advisor
Justin Kochman
VP — Live Selling & Marketing
Jacob Kubehl
Director - Social Media Distribution
RJ Newman
Brand Partnerships & Sales
Clark Rubin
Social Media Manager & Strategist
Matt Dome
Product Buyer
Julia Gonzalez
Training Lead For Live Sellers
Ethan Zaretsky
Warehouse Manager
20
Production Staff
8
Cities
15+
Creators
The army behind the numbers
A coordinated cultural force that moves product, drives attention, and builds community.
Frank
@stayfocusedfrank
1.3M FOLLOWERS
Jordan
@spector_art
71.6k FOLLOWERS
Jake
@jakkered
15.8K FOLLOWERS
julia
@juliaagonzaa
17K FOLLOWERS
Matt Dome
@matt_dome1
2.5K FOLLOWERS
Pinto
@pintoojr
62.3K FOLLOWERS
Gabby Gonzalez
@gabbyygonz
450K FOLLOWERS
