After building traction in content & commerce @Footlocker NYC headquarters, Alex transitioned from building a sneaker resell side hustle into what has become Culture Media- an emerging sports and creator focused media company. His journey reflects both resilience and vision: after losing his first business to a robbery, Alex rebuilt from scratch and scaled Culture Kicks into a digital brand with more than 15 billion lifetime impressions. Today, Culture Media stands as a recognized name in sports media, driven by Alex’s ability to build enduring partnerships , galvanize communities, and lead with persistence.