The army behind the numbers
A coordinated cultural force that moves product, drives attention, and builds community.
Frank
@stayfocusedfrank
1.3M FOLLOWERS
Jordan
@spector_art
71.6k FOLLOWERS
Jake
@jakkered
15.8K FOLLOWERS
julia
@juliaagonzaa
17K FOLLOWERS
Matt Dome
@matt_dome1
2.5K FOLLOWERS
Pinto
@pintoojr
62.3K FOLLOWERS
Gabby Gonzalez
@gabbyygonz
450K FOLLOWERS
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Organic content buckets
Real Moments. Real Reactions. Real Reach
the founder
During COVID, Alex turned his parents' basement into a Facebook Marketplace drive-through. Then he took it to the street — selling Jordans out of the back of his Jeep Wrangler in casino parking lots across South Philly. No storefront, no access, no shortcuts. Just a founder moving product the old-fashioned way: 2.2 million+ units sold live since 2020, one drive at a time.
That hustle became a system. Alex scaled Culture Media into a live shopping engine that now sells across four live-selling platforms, fueled by creative, one-of-one marketing that reaches more than 6 million followers. The model is simple and relentless: media attention up top, stacking down into a live shopping machine that converts audience into sales — every single day.
2.2M+
UNITS SOLD LIVE SINCE 2020
4+
LIVE-SELLING PLATFORMS
6M+
FOLLOWERS REACHED
25
SHOWS UNDER ONE ROOF (2027)
300–500M
MONTHLY LIVE SHOPPERS
Now he's building the ceiling higher than anyone in the space. In 2027, Alex plans to open the largest recorded live shopping hub ever built — 25 liveselling shows running simultaneously under one roof, moving 10+ product categories to buyers in countless countries around the world. Culture Media's owned live shopping channels put brands in front of 300–500 million monthly live shoppers, and Alex is actively building two kinds of relationships to feed it: top product and sales partners who can supply an ever-growing demand, and strategic marketing partners who want to capture that audience at scale.
Today, Culture Media stands as a recognized name in live commerce and sports media — driven by Alex's ability to build enduring partnerships, galvanize communities, and out-work the room. He didn't wait for access. He built the audience, and the machine that sells to it.
The Evolution
From a passion project to a cultural engine.
Now shipping
In the Press
